Bubble Skincare Expands Into Makeup With Color-Correcting Balms
Bubble Skincare just entered a new era: color cosmetics. The brand, loved for its gentle formulas and playful packaging, is officially expanding into color with a debut launch landing on digital shelves today, November 6. Meet Bubble’s new Color Correcting Balms—the brand’s first true crossover from skin care to makeup.
The balms come in two shades: Undercover, an orange-tinted balm that helps neutralize discoloration and prep skin for a more even-toned look and Secret Agent, a green-tinted balm that neutralizes redness and soothes acne-related irritation. Both formulas feature allantoin to calm and protect, bakuchiol to boost collagen production (like retinol, but gentler) and niacinamide to even tone and strengthen the skin barrier.
Since its 2020 debut, Bubble has become a favorite for straightforward, effective skin care that doesn’t overwhelm your routine—or your skin. Its gentle, fragrance-free formulas are made for all ages and skin types (with particular appeal to teens just starting a routine). With most products priced around or under $20, the new Color Correcting Balms ($13 each) fit right in.
With actress Leighton Meester joining as a brand ambassador earlier this year, Bubble continues to grow beyond its Gen Z roots. After all, its mission is one that resonates across generations—teens, 20s, 30s, 40s and beyond. Meester said it best: “Bubble proves that skin care can be powerful without being overly complicated. Their mission to make effective skin care accessible to everyone really resonated with me. I hope this campaign inspires people to find a little more joy in their daily routine.”
Joy—and solutions. With this launch, Bubble proves that makeup and skin care can exist in the same space, each enhancing—not competing with—the other.