25 Female Founders on the Beauty Products They Love

Indie Lee, founder of Indie Lee

Skin by Ella Bronze Creams ($28): “I love makeup that enhances rather than hides your skin, and these bronzing creams do exactly that. They blend beautifully and give that healthy, sun-kissed warmth without looking heavy or overdone. It is the kind of product that makes you look like you just came back from a great weekend outside.”

Indie Lee Botanicals Morning Dew Gel Cleanser ($20): “This one is very special to me. It reflects the idea behind Botanicals—thoughtful, accessible skin care rooted in the same clean standards we built the brand on years ago. It leaves skin feeling fresh and comfortable, and it is a really lovely way to start the day.”

Sunlighten Infrared Sauna ($6,199): “This was definitely a splurge when we built our new home, but it has been a real wellness investment for me. Living with autoimmune conditions means my body sometimes needs extra support, and regular sauna sessions have become part of how I reset and care for myself. It is one of those rituals that makes a meaningful difference in how I feel.”